Cognitive Lode is a free resource by ribot to help you make better products. They distill the latest behavioural economics and consumer psychology research down into helpful little brain gems. You start by reading the summaries on the home page and should you want to know more you click on the link to read the long descriptions. As example here is a typical summary:
"The Cognitive Miser. We’re intellectually lazy, avoiding hard questions where possible. A bat and ball together cost $1.10. The bat costs $1 more than the ball. How much does ball cost? Intuition says 10¢, but it’s not. The answer’s in the long description…"
Or this one:
"Hedonic Adaptation. Restricting pleasure increases pleasure. Enjoyment of a television program is actually enhanced by commercial interruptions, despite what viewers say."
These bits of advice would seem to valuable for decision-makers, while the rest of us will enjoy how we are often manipulated by companies without us even knowing.
View the Cognitive Lode
